The STIHL Group made targeted and future-oriented investments in 2025 to further strengthen its competitiveness and lay the foundation for sustainable growth. The focus was on expanding geographical capacities and developing international locations. By making strategic investments in modern infrastructure and innovative production technologies, the Group underlines its long-term orientation and consistently focuses on progress, efficiency, and regional value creation.
Investments at the German founding company
Andreas STIHL AG & Co. KG acquired the plant premises of Syntegon Technology GmbH in Waiblingen – a strategic step that has great potential for consolidating regional facilities and future developments. Departments such as Toolmaking and Human Resources, which were previously located in Plant 1, have now been relocated to the new site in Kernen-Rommelshausen to meet the increased space requirements.
Battery plant in Romania
With the opening of the first battery plant in Oradea, Romania, in October 2025, the STIHL Group is strengthening its global production network and its focus on future-oriented production. In the Journal you can find out more about the strategic deliberations over the choice of location, the sustainable construction approach, and the importance of the plant for both the region and STIHL.
Training center in Portugal
With its new building in Sintra, Portugal, STIHL is underscoring its strong commitment to growth and customer focus.
With its new building in Sintra, Portugal, STIHL Portugal is underlining its focus on growth and customer proximity. The centerpiece of development is a modern training center, which will be capable of hosting training for more than 500 specialists a year. The new building also includes one of the largest STIHL product showrooms in Europe, containing more than 200 machines and 600 accessories across 280 square meters.
Portugal is one of STIHL’s most dynamic markets in Europe – the Portuguese company has been the market leader there for over 20 years. With around 10 million euros invested, the Group is sending a clear signal of trust in the location and the local people. The aim is to increase revenue to more than 30 million euros by 2025.
Over
200
machines
Around
600
accessories
Automated pre- and post-coating in Weinsheim
The coating process for components has been further upgraded at the magnesium die-casting plant in Weinsheim. After the components are cleaned, they are misted with a fine powder that melts into an even lacquer layer in the furnace and then hardens into a resistant protective layer. For the most part, the powder is applied automatically by a robot that moves along horizontal and vertical axes. This process was previously not capable of handling more complex geometries, so manual post-processing by employees was required.
Now, thanks to the integration of intelligent camera systems, it is possible to coat even challenging component shapes entirely automatically. The systems specifically identify areas of inadequate powder coverage and then precisely and efficiently control the recoating by the robot. This not only eliminates the need for demanding manual rework but also increases work safety by reducing employees’ exposure to powder dust.
Over
140
soccer pitches … that is equal to the surface area that is powder-coated in the magnesium die-casting plant every year.
